Category Archives: Make Money Online

Make Money Online

Learn ways to make money online as a new small business owner.

Thanks to the Internet, many new small business owners are making money online. This method of starting a business is beneficial to you in numerous ways:

1) You don’t usually need a lot of money to get started

2) You can work from home (no need to buy office space)

3) You can reach people all over the country and the world over with your products and services.

This section of the site provides ideas, inspirations and information about how to make money online.

Starting up a small business, even if it's just on the side, is no longer an option -- it's a necessity. Why? Because everyone needs an additional source of income in our new economy. Click here to sign up for educational and motivational posts to keep you on track.

3 Ways to Sell Shoes Online

If you have shoes that you want to sell, whether they’re used or new, online outlets make it easier to advertise and sell your wares.

If you are a shoe fanatic looking for a low-maintenance way to make money online, consider combining your two interests. Sell shoes online for a profit as a small business idea. You choose the latest styles to feature and push your fashion ideas to the public while making money. When you decide to sell shoes online, you have a number of options to choose from to accomplish your goal.

Sell Shoes Online Using Amazon Services

Sign up as a professional seller with Amazon Services. This program allows you to sell your shoes on the popular Amazon website. You will either pay a per-item fee (small individual sellers) or a monthly service charge to keep your account open (professional sellers) in addition to a few other expenses. You can establish and design your own seller store where customers can view your shoe catalog. Amazon is an ideal way to get your small online shoe store exposure fairly quickly because of the millions of visitors to this website. Choose between a monthly plan or a per sale arrangement to get your Amazon shoe store started.

Sell Shoes Online on eBay

Set up an account on as an alternative. eBay is an ideal choice for someone who wants to start off small to test the waters with a few pairs of shoes, gauge demand, then grow by posting more shoe styles. You’ll pay a per-listing fee for each item you want to sell. Enter information about the color and style of each shoe you are selling. If you are selling a “lot” of the same style of shoes, select the “Fixed Price” option on the “Sell Your Item” wizard. Set the duration of the eBay listing for as long as possible (at least 30 days) to allow plenty of time for shoe lovers to find and browse your collection.

Sell Shoes Online by Creating Your Own Website

Create your own web store to sell shoes online. Sign up for a web-hosting service that has a “web store” feature and start adding shoe pictures and descriptions as well as available sizes and colors to your product catalog. If you don’t want to apply for an internet merchant account, you can sign up for a business account with PayPal to accept payments from customers. PayPal also allows you to set up an online store without any additional monthly fees. Keep in mind that this option requires a lot more work than selling on an established website. You have to generate traffic to your website, design the site from scratch and develop a reputation with customers all on your own.

Starting up a small business, even if it's just on the side, is no longer an option -- it's a necessity. Why? Because everyone needs an additional source of income in our new economy. Click here to sign up for educational and motivational posts to keep you on track.

Your Small Business Website: Planning Tips

The purpose of a small business website is to increase sales, leads and exposure to your brand. It’s also a way to inform prospective buyers and clients about your products and services so that they can make an educated buying decision. But your website has to be planned and executed correctly in order to be effective. Here are some tips for planning and developing your website.

Picking the Right Domain Name

The first detail to consider when you’re planning to create a small business website is the domain name you will choose. This is not a small matter — this is the name that people will come to recognize you by over time. Here are a few tips for picking the right domain name:

  • Use your company name for the domain name (i.e. or if this website will be used mainly to establish and build your brand.
  • Use a name that describes what you do ( if your main goal is to increase web traffic from search engines.
  • Do keyword research to find out what your target audience is searching for online when they want what you sell, then try to incorporate that word or phrase into your domain name.
  • Keep your domain name as short and catchy as possible so that it’s easy to remember.
  • Use simple, everyday terms in your domain name; words that an 8th grader would understand.
  • Stick with a dot com or dot net domain name whenever possible (maybe dot biz); most people trust clicking to a “com” or “net” address over the others.

Will Your Website Be Information-Rich or Action-Oriented?

Some business websites are designed to educate the consumer and provide extensive guidance or advice on a subject while others are meant to inspire quick action (a sale or a sign up). Decide which method best fits what you’re trying to sell because it will have an effect on how you build the site (the approach to designing and planning your site is also called “website architecture”).

Choosing a Design Platform

Once you know the general style and focus for your website, the next step is to decide which tool or program you will use to create it. Here are a few of the most popular methods:

–          HTML text editor. This is the most basic yet time-consuming way to create a website. You would use Notepad or a similar text editor program to manually type in HTML, PHP, JavaScript and other code to develop the website. Heavy website coding skills and knowledge are needed.

–          Web-based multiple page website builder. A number of online website building services give you web-based tools that you can use from your browser to put a multiple page site together using drag and drop features.

–          Web-based one-page website builder. This is a fairly new way to create a small business website. It is a web-based tool that also has “drag and drop” and “type and save” functionality, but it creates a dynamic and responsive one-pager site. All this means is that the entire website, including specific sections, is on one scrollable page that’s mobile-friendly. This is best for a modern, action-oriented website.

–         Standalone Software. There are standalone web design software programs that you can use to build a basic multi-page or mobile-friendly website. You should be at least moderately familiar with HTML and web design.

– (or If you’re planning to create an information-rich small business website with plenty of content (namely blog posts) posted over time, a WordPress site may be your best bet. It allows you to set up your site design using a free or paid WordPress template, then post blog updates whenever you want. You can also add new pages to your site that have the same design with just a few clicks. With you host the files on your own server (maintaining total control; flexibility) and with they are hosted by WordPress (limited control and options).

If you are not familiar with how to use these tools to create a website and would rather focus your time on other matters, hire someone who does. A designer will also be able to provide more guidance on what tool is best for creating your small business website.

Your Content Plan

Once your small business website is up and running you will quickly realize that you need content — a whole lot of it — on a regular basis. The more high quality, search engine optimized content you post to your website (namely the blog), the higher its chance of being picked up by search engines. One statistic shows that companies who blog get 55% more web traffic. So if there’s an investment you definitely want to make in your website, it should be in writing content yourself or buying content from skilled writers.

Planning your small business website will take some time, but that’s okay — it’s best to take your time to ensure that it’s right. Once your site is finally up and running you can focus your attention on other details, like how to funnel more traffic to your site using social media, ads and promotions.


Louise Gaillard is a professional writer, marketing consultant and the author of Easy Twitter Marketing Tips for Business Success.

Starting up a small business, even if it's just on the side, is no longer an option -- it's a necessity. Why? Because everyone needs an additional source of income in our new economy. Click here to sign up for educational and motivational posts to keep you on track.

Tips for Selling Your Services Online

In order to successfully sell your services online, you must have a few skills. The first is a reliable system for finding good clients and making it easy for them to find you online. Second is the ability to communicate fluidly and consistently—even if it is only via email messages. You must develop a rapport with your clients that lasts from the start of the project right up until the end. Thirdly, you must demonstrate that you are a true and trusted expert at the service that you plan to provide. Finally, you must have great organizational skills, as you will often find yourself juggling multiple clients and projects at the same time. Here are a few simple tips for success if you plan to sell your professional services online.

Provide Contact Information to Gain Trust

When you sell your services online, trust is a major issue. Potential clients need to be assured that you are a legitimate business person before they send you money and it is customary to ask for a deposit before work begins on a service project. One way to reassure your client that you are trustworthy is to provide as much contact information and details about your business as possible. Get an 800 number for your business—some toll-free services even allow you to pick a local number. Provide a business address as well, even if it is just a post office box (some offices now allow you to use the post office’s full mailing address along with your box number) or a rented office address where you can receive mail.

Always Lay Out Terms in Writing

One common challenge that you may experience when selling your services online is managing confusion regarding your terms after the project begins. Some service providers figure that it’s such a small job that a contract or discussion isn’t really necessary, but that can turn into hours of unpaid work. Avoid this issue by making it a point to outline your general terms on your website for all to view. Go over the specific terms of your service project in an email so that you both are clear before you proceed and outline them all in a clear-cut contract. In some cases, the email itself can serve as a contract for a very small project. Some clients like to finalize things over the phone, but this is tricky because there’s no proof of your agreement. Get everything in writing.

Provide As Many Samples and Testimonials as Possible

When a potential client is deciding whether you are the right service professional for his needs, he’ll want to know if and how you’ve helped other clients in the past. If you’ve successfully completed projects in the past, contact your past clients to ask for a review of your services along with permission to publish their comments.

Selling your services online is not a simple feat and comes with its share of challenges. But you’ll find success if you set forth a clear-cut process for attracting, accepting and servicing clients.

Starting up a small business, even if it's just on the side, is no longer an option -- it's a necessity. Why? Because everyone needs an additional source of income in our new economy. Click here to sign up for educational and motivational posts to keep you on track.

Tips for Working as an Independent Contractor

An independent contractor is a professional who often acts in the capacity of an employee to a business, but without the strings attached. As a contractor you may work with multiple clients on very different assignments. The way you market your services, manage your time and choose your clients are all key to success in this type of job.

Market Your Services

Consistently finding clients who need your services is one of the most difficult challenges of working as an independent contractor. The ideal scenario is to have multiple projects going at any given time to ensure a consistent income. Put your virtual business card down in as many different reputable places as possible. Set up a profile on the major reputable freelance sites. Send bids to businesses who request contractors online. Create an SEO-optimized website to draw traffic for keywords that specifically describe your service. Consider hiring an online advertising expert to help you use Google AdWords and other advertising vehicles to bring in serious potential clients.

Set a Reasonable Schedule

It is very easy to find yourself working well into the night as an independent contractor. After you spend a long night burning the midnight oil, you finally go to sleep at 4:00 a.m., then your client on the other side of the country calls at 7:00 a.m. To avoid this scenario, you must set firm business hours that clearly indicate time zones and make sure that all of your clients know them. Request that clients email you in advance to set an appointment for a phone call or instant messaging session so that you aren’t thrown off of your schedule with other clients.

Be Choosy

As excited as you may be to have a potential new client, sometimes it is best to pass on certain projects. Evaluate the client the same way he is evaluating you. Are his demands reasonable? Does he communicate with you in a productive and respectful manner? Does he complain about past contractors? If you ignore warning signs you might be setting yourself up for issues down the line. Work for people who have plenty of experience working successfully with independent contractors, and who communicate their needs clearly.

It takes time to get the hang of working as an independent contractor. Ideally, over time you will learn how to successfully navigate different personalities and situations. If you need help, talk to more experienced contractors and read their blogs to learn how they manage client relationships.


Starting up a small business, even if it's just on the side, is no longer an option -- it's a necessity. Why? Because everyone needs an additional source of income in our new economy. Click here to sign up for educational and motivational posts to keep you on track.

3 Ways to Use Twitter to Make Money

Some Twitter users spend a lot of time posting on Twitter for fun, but they don’t realize that it’s possible to use Twitter to make money. Your time is as valuable as money (if not more), so why not use your time spent on Twitter to make some money? Shift your perspective a bit, because this could start off as something to do on the side and turn into an opportunity to start a small business.

So if you’re a Twitter fanatic who is also a fan of making money, explore ways to use your account more productively. Before you get started, read Twitter’s Rules to ensure that your plan is in line with their guidelines.

Here are three simple ideas for earning an income on Twitter and other social media sites:

Promoted Tweets

Some people make money by promoting tweets to their followers. An advertiser pays them a fee for each tweet. There are a number of services that facilitate this type of transaction by accepting payment from the customer and then immediately posting the tweet to your account (like this one). You set the price—obviously, the more followers you have, the more you can charge. It’s also helpful if you happen to reach a targeted group of people who advertisers want to reach, like moms or teens.

Affiliate Arrangements

Another way to make money with your Twitter account is to manage a website or blog where you post affiliate deals and specials related to your subject matter. You can create an affiliate account with a service like Commission Junction, LinkShare or Amazon. Your job is to continue to provide valuable content that your followers enjoy on Twitter so that they will visit your website for more information and make purchases using your affiliate ads.

Write an Informational Guide

A lot of people make money on Twitter by writing informational guides and books (usually eBooks) and placing them for sale online. There are numerous ways to self-publish your work online for sale, including Amazon’s KDP platform, Clickbank and by simply posting a secure PDF file on your website for download after a PayPal purchase.

Use these ideas as a starting point to inspire you to pursue ways to use Twitter to make money and possibly start your own small business.


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Starting up a small business, even if it's just on the side, is no longer an option -- it's a necessity. Why? Because everyone needs an additional source of income in our new economy. Click here to sign up for educational and motivational posts to keep you on track.

Online Business Tips: Choosing a Product to Sell

Selling products online successfully depends largely on how aggressively you promote your website, but even more important is the product that you choose to sell. In the early stages of planning your new website, take plenty of time to brainstorm a list of products that you might want to sell in your online store, then ask yourself a few questions that will help you make a final decision in the matter.

How Many Competitors?

You do not want to set up the millionth website selling bedazzled cellphone cases. Yes, phone cases may sell, but you will be getting a very thin slice of the pie—if anyone happens to find your website. So before you decide to select a product, find out more about the competing online sellers, if any exist. If you do find a number of competing sites selling the same items, explore whether the site is doing a good job of presenting their products. Do they have high ranking on search engines? Would you have some sort of strong competitive advantage compared to these other sites such as a much better price or better quality?

Where Will You Source It?

You have two main options for supplying an online store: you can either manufacture the product yourself or order from a distributor. So before you choose a product to sell online, figure out how you will source it and how quickly you will be able to either manufacture or receive it from your distributor.

Do You Have Knowledge of the Product?

Another question to ask yourself: do you have any expert knowledge of the product that you plan to sell? While it isn’t necessary, it is a competitive advantage. For example, if you have intimate knowledge of automotive parts, knowing the ins and outs of each type of part is very important to potential buyers. They may ask you questions via email or phone and if you can answer as an authority the chances of a sale increase. Also, when you know plenty about the product that you’re selling online, it is easier to write informative product descriptions that entice sales.

Does It Ship Easily?

The next question to ask yourself is how easily you’ll be able to ship the product to buyers. The shipping process should be as simple, straightforward and affordable as possible if you want to maintain a profitable online business. If you plan to sell large, fragile, perishable or odd-shaped objects just keep in mind the complications that may arise, as well as the additional costs.

When you’re done answering these questions for all of the products on your list, evaluate them all side by side. Make your final decision based on how well you believe you can profitably market, ship, source and sell the products in your online store.