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Blogging Tips: Generating Ideas for Your Small Business Blog

Blogging can be fun and it gives you the freedom to decide how you will communicate with your website visitors. However it can be difficult to choose topics to blog about that will not only pique the interest of your visitors but also draw in new traffic to your small business site. Explore these tips for how to choose topics for your small business blog and you may find that you’ll soon be flooded with new ideas.

Breaking News
If your small business blog deals with issues that may come up in the mainstream news, stay up-to-date with breaking news stories that relate to your company’s products and stories. Providing your unique perspective on even seemingly insignificant stories may draw lots of traffic from interested readers. Monitor the major news sites for breaking news daily, or set up a Google alert that brings you all of the latest stories in your industry. The sooner you post about the breaking news on your blog, the better your chances of seeing your blog post ranked highly on search engines for related keywords.

Twitter Trends
Another invaluable resource for learning about topics to blog about is Twitter. Twitter posts the top 10 trending topics at the moment (what everyone is tweeting about) and you may also find that some of the people that you follow are posting about new trends and interesting stories. If you want your popularity as a blogger to grow, you may want to just stay logged into your Twitter account 24 hours a day.

Take Cues from Your Comments
Sometimes your blog visitors will give you great tips on issues to blog about when they post their comments. Blog visitors often have a strong knowledge of your topic and can provide you with some insights. So read your comments regularly and write down new ideas. Also, ask specific questions at the end of your blog posts to open up the floor to your readers and generate more potential topic ideas.


Check Your Search Stats
After managing your blog for some time you might start to notice trends in your search statistics. For instance, if your small business blog is about home décor, you might find a lot of searches for a specific style of decorating. After you blog for a while, you might find that a lot of visitors who come to your site are looking for answers to specific questions. Generate new blog posts that directly answer their questions to keep that visitor traffic flowing in.

Keep in mind that while it can be tempting to follow the lead of trends in the news and social media, it is important to stay on track with your small business blog’s main purpose. For instance, if your core business is selling pet supplies, don’t get sidetracked with entertainment news (unless it has a specific relation to pets). Be consistent, posting at least 3-5 quality posts per week, and soon enough you’ll have a thriving blog with regular visitors who are very interested in what you have to say AND what you’re selling.



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