Tag Archives: guerrilla marketing

Guerrilla Marketing Ideas for a New Small Business

Guerrilla marketing is the art of finding non-traditional and creative ways to let the world know about your products and services. The ultimate goal is to promote the brand or to inspire instant sales. For a guerrilla marketing plan to be successful, you have to be bold, confident, determined and willing to take a few risks. Here are a few guerrilla marketing ideas for a new small business owner to try.

Table Time

Some municipalities and cities allow people to set up a table on the street and distribute literature. This may be protected as free speech. If your city allows this, set up a table in a high traffic location with brochures, samples, business cards and other visuals to promote your company on the fly. Talk to people that you meet on the street and give them something to walk away with to place a future order (provide an 800 number on your company cards). Now if you want to sell your things on the street, that’s a different story. You may need to get a permit or sales tax certificate from your town or state first.

Public Transportation “Drops”

If you live in a major metropolis where most of the population uses public transportation, you might grab some attention by leaving promotional items in the seats, like business cards, small flyers or even a small product sample. When someone sits in the seat they’re likely to pick it up and check it out or take it with them. I’ve actually tried this out once, and then sat nearby to watch what happened. The person picked the promotional item up, read it and took it with her.


Done excessively, some people may think of this as “littering,” so you have to do it in moderation. Consider the rules and regulations before trying this guerrilla promotional idea to avoid issues, but keep in mind that plenty of people leave their newspapers and magazines behind when riding public transportation for the benefit of other riders. Also, if your item is interesting enough, someone is probably going to take it with them.

Personalized Giveaways

If your goal is to increase exposure to your brand (company name, phone number, website or other information) put it on a personalized item that people are likely to use every day and then give it away! Items that people use and look at often include pens, tumbler cups and refrigerator magnets.

Hire someone to distribute your customized, branded gifts on the street and around town. You might be surprised at how fast they go. When they see your logo, 800 phone number or website address every day, it will be hard to forget.

They say it’s good to think outside the box. Employing a well-crafted guerrilla marketing plan can help give your new small business a boost.

 



Starting up a small business, even if it's just on the side, is no longer an option -- it's a necessity. Why? Because everyone needs an additional source of income in our new economy. Click here to sign up for educational and motivational posts to keep you on track.

Guerrilla Marketing for Small Businesses

Stay updated on the topic of guerrilla marketing for small businesses in this section of StartUpaSmallBiz.com .



Starting up a small business, even if it's just on the side, is no longer an option -- it's a necessity. Why? Because everyone needs an additional source of income in our new economy. Click here to sign up for educational and motivational posts to keep you on track.