It’s estimated that e-retail (buying from online stores) will increase by 62% by 2016. Social media sites, like Twitter, Facebook and Pinterest, will likely play a significant role in making that happen. Keep reading for some social media tips for an online store.

A Deal Is Always a Big Deal

People on social media are always looking for a great deal. Think about it — when you’re checking out your social media account, you’re not really looking to buy something in particular, but if you see a really good deal advertised you’ll probably be more inclined to check it out. Offer a special promotion code or coupon that’s active for a limited time each week to draw traffic into your online store.

Get Snap Happy

The social media experience on Facebook, Twitter and Pinterest is better when you have plenty of cool stuff to look at. People get tired of just reading words on a page all of the time – give them visuals. For example, instead of telling your followers that you just got in a new shipment of great shoes, post a picture of them. The great thing about Twitter is that the picture will float down the timeline of your followers while they’re browsing, so it’s bound to get a look and possibly a click to your web store.

Give It Away, Give It Away Now!

If you really want to kick things up a notch and gain plenty of new interested followers, schedule special giveaways to people that interact with you (or random followers). Measure the cost of strategically giving away a few key items from your online catalog against the promotional benefits of attracting attention to your online store. Go all out at first, giving away really great items so that other social media users will see what’s going on, get jealous and want to jump on board!

Try out one or more of these social media tips for an online store to grab the attention of your followers and get them to click to your site.