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Social Media Marketing Tips for a New Clothing Store

When you open a new retail clothing store, whether it’s online or at a physical location, one of your top marketing goals should be to connect with the right people who can help spread the word and increase your market reach. Social media makes that process easier for store owners. With social media marketing you can become a premier store that fashionistas and clothing enthusiasts go to for the latest trends.

fashionableladyBe a Trend Setter
People commonly use social media sites to stay updated about the latest fashions and clothing trends. Give them what they want—use Twitter and Facebook to share pictures of the latest trends that come across your radar as well as fashion “do’s and don’ts.” Put clothing pieces together to show your followers how to complete the perfect look. Start a conversation on Facebook to encourage people to share their own fashion ideas or faux pas. Pinterest is also a perfect place to display your outfit ideas and gain more followers for your store.

Generate a Buzz
Create energy and buzz about the items that will be shipping into your store soon so that people will be eager to snatch them up. One way to do this is to offer them in very limited quantities. For instance, if you post a picture of an amazing pair of pants on Twitter and state that there are only 10 available starting Monday morning, it can create an intense demand for the item. If you do this consistently and successfully, you might get to the point where people are willing to stand in line at your store to get the latest items. If you have an online clothing store, start a countdown clock until the limited quantity item is available to the public and remember to inform everyone when it’s sold out.

Value Your Followers

You are nothing without your customers, so make sure that they know just how much you appreciate them. Back up your glowing words of praise with special offers and discounts to keep your best customers coming back for more. Also, on social media sites it’s important that you interact with your followers and show them that you’re not just a bot posting advertisements. Talk to random followers and answer people who ask you questions about your merchandise.

Creating a reputation for being an awesome new clothing store won’t happen overnight, but with smart social media marketing you can accomplish this goal more quickly. Offer the latest trends, create a buzz, open up to your customers on social media sites and be sure to thank your customers with special offers that keep them coming back for more.

 

 

Image credit: © Phil Date | Dreamstime Stock Photos

 



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