Tag Archives: dale carnegie

Can Listening to Audiobooks Give You a College Level Education?

Did you know that some experts believe that listening to audiobooks in your industry of choice can give you the equivalent of a college education? Zig Ziglar talked about this in one of this famed speeches. In my personal experience, listening to audiobooks every day for a year can give you the same level of training that someone would receive pursuing a bachelor’s degree.

Listening to an Audiobook
© Danabeth555 | Dreamstime Stock Photos

Think about it — when you go to college you’re basically sitting in a lecture hall (barely) listening to a guy talk for an hour or two. Then you go home and read materials based on the same things your professor was talking about in lecture hall. Besides taking an exam at the end of the semester, how is this that much different from self-educating yourself with audiobooks?

The Message Sinks In…

I’ve been consistently listening to audiobooks for the past year or so. In that time I feel as if I’ve acquired a superior body of knowledge in my field of interest (marketing, writing and communications). Though I was formally educated at an Ivy League college I feel as if the vast majority of the knowledge and training that I use today is due to a) experience and b) listening to books on tape.

The audiobooks that I prefer to listen to are a mix of motivational, scientific, informational and educational works. A few of my favorites include Malcolm Gladwell’s The Tipping Point, Dale Carnegie’s How to Win Friends & Influence People and all of Les Brown’s speeches on personal achievement. I listen to those on repeat.

When it comes right down to it, they all pretty much have the same general themes: making your life better, making more money and getting better at what you do. Something special happens when you listen to this same message over and over again: you start to believe it can happen for you.

1 FREE Audiobook Credit RISK-FREE from Audible.com

Learn While You Live

When you’re studying a book, you have to set aside a special time to sit down and do so. Maybe, just maybe, you can turn on some music in the background while doing so.

The great thing about audiobooks is that you can accomplish a variety of other tasks while listening to your book. You can drive to work, workout, run around a track, prune your garden, mow your lawn, cook and even write or work while absorbing these books. There’s some kind of “left brain, right brain” activity going on where you can take in the message while doing other things.

Compare the Costs

As more stories hit the news about how kids are graduating with loads of college debt that they’ll never pay off, I think that we’re going to have to evolve as a society to a better way of getting educated for success. According to CollegeData.com, the average cost for a college education at a private institution as of 2013-2014 was $30,094 per year. The lowest cost is just under $9,000 for a state college (state resident). So the average student can expect to pay between $36,000 to $120,000 for a 4-year education at a private institution.

The cost of your average audiobook is about $15. Listening to three educational audio books per week for a year will cost about $45 per week or $2,340 for the year. Even if you were to purchase one book a day for a year it would be an investment of $5,475 compared to $30K.

Sometimes you have to look at things from a different perspective to find a better solution. Whether you’ve never gone to college or you’ve already gone to college but still feel like you’re not adequately prepared for success, consider investing in an audiobook education for the next year and beyond.

Bookmark this page of StartUpaSmallBiz.com for book reviews and more helpful information on self-educating yourself for small business success.

Starting up a small business, even if it's just on the side, is no longer an option -- it's a necessity. Why? Because everyone needs an additional source of income in our new economy. Click here to sign up for educational and motivational posts to keep you on track.

How to Win Friends and Influence People Book Review

One of the books that has really made a lasting effect on me and how I conduct business is How to Win Friends and Influence People by Dale Carnegie. I’m ashamed to say that I waited until my 30s to finally experience this amazing book. If I had read it earlier I might not have struggled so much in my 20s with business and interpersonal relationships.

That’s why I highly recommend this book for young entrepreneurs and recent college grads who are heading out into the business world.

The Lumber Inspection Story

One of the “moments” that really stood out for me in How to Win Friends and Influence People was the story about how a consultant dealt with an unsatisfied lumber client. The lumber company apparently inspected the lumber and decided that it wasn’t up to par. They complained and demanded their money back.

The consultant went to the lumber yard not ready to fight, but ready to listen. As time went on and the lumber inspector realized that the consultant wasn’t there to fight with him, and was just listening to his concerns, he began to change his mind about the shipment. Eventually he decided that the wood was fine after all. If the consultant would have come there making excuses and fighting with the inspector, it would have gone a lot differently.

At the time that I read this book, I was working at a small company under a manager who I would say was “less than stellar.” The manager was difficult to deal with and I was pretty much biding my time until I could make my escape. Six months after reading this book and implementing a lot of advice in my day to day interactions, I was offered a supervisory position at the business.

Needless to say, I give How to Win Friends and Influence People by Dale Carnegie 5 stars and recommend it to any entrepreneur or small business owner. It’s also available as an audiobook at Audible.com .



Louise Gaillard is a social media manager, prolific writer and author.

Starting up a small business, even if it's just on the side, is no longer an option -- it's a necessity. Why? Because everyone needs an additional source of income in our new economy. Click here to sign up for educational and motivational posts to keep you on track.